In 2020 we teamed up with a local Long Island, NY boutique retail company that just went online. We developed their Shopify storefront, integrations with popular social media apps, and advertising across PPC and social platforms.


  • Budget Optimization: Through careful analysis and constant monitoring, the budget was adjusted in real-time to ensure maximum impact and cost-efficiency.
  • Ad Performance Analysis: Regularly reviewed ad performance metrics to identify trends, areas of improvement, and opportunities.
  • Targeted Advertising: Refined target audiences to ensure ads reached the most relevant and high-converting users.
  • Continuous Feedback Loop: Held regular review sessions with their decision makers to discuss results, gather feedback, and adjust strategies accordingly.

Results (2022 – today)

Cost Management: Octopi Digital successfully managed an ad budget of $106K.

Conversions: Achieved 4.69K conversions, highlighting a strong return on investment.

Purchases/Sales: Generated a whopping 429K in sales, further cementing the campaign’s success.

Trends Over Time: As depicted in the line graph, our performance showed consistent growth and stability from the 4th quarter of 2020 to the 3rd quarter of 2023, with minor fluctuations.

Our ads kickstarted this company’s online shopping presence. Through Google, they are bringing in over 10,000s local and national shoppers per month.