Online to Offline O2O

What happens when "O2O" commerce feeds back information not just online to offline, but offline back to online? In other words, digital doesn't just affect physical; it now goes in the other direction, too.

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Octopi Digital
Video Ads for Amazon Sellers

Amazon will begin offering Sellers the ability to deploy video advertising and content. How will this impact the digital marketing strategies focused on increasing sales and brand power on the e-commerce marketplace?

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Octopi Digital
Watch How China is Innovating E-Commerce

China is a huge laboratory of innovation, says retail expert Angela Wang, and in this lab, everything takes place on people's phones. Five hundred million Chinese consumers -- the equivalent of the combined populations of the US, UK and Germany -- regularly make purchases via mobile platforms, even in brick-and-mortar stores.

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Octopi Digital