E-Commerce and Social Media Traffic

After 2 months of work, we’ve found that Facebook and Instagram Advertising is a great way to drive traffic to e-commerce stores, especially with attention towards creating engaging campaigns and ad sets with the right targeting. We’ve used a mixture of custom detailed targeting, audiences from past customers, re-marketing audiences, and look-alike-audiences.

If you’re an e-commerce store owner, we definitely suggest allocating a daily budget of $20-$200 with various different campaigns.

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Octopi Digital
Does Artificial Intelligence Matter?

The Industrial Revolution opened the door for machines and technology handling different activities in business and personal life. After the era’s technology improved productivity, health, and society, humans accepted the fact that machines are in many cases superior in performing mechanical and physical labor.

Now, as computing continues to accelerate, we’re being faced with a new technological revolution. One where mental activity will be influenced by technology, different to the physical activity influenced during the Industrial Revolution. All industries will continue to be disrupted by artificial intelligent and computer technologies - from medical, logistics, marketing, trade, and more.

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Octopi Digital
An Introduction to a US-China Perspective

Today’s events will create a brand new world.  In ten-twenty years, the US will be a new country — from within its own borders and its positioning in world dominance.  China will have forced its way to lead global politics, economies, and way of life. The relationship between US-China will make new challenges and triumphs that remain unseen.  Technologies like AI, Telecommunications, Automation, and E-Commerce will be competed over and mastered like weapons of war. Individual’s data will be monetized, fought over, stolen, and used as assets between businesses, governments, and organizations.  The pressures of globalization will drive demand for stronger nationalism and protectionism - already seen in recent elections in the US and Europe.

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Octopi Digital
Using Facebook to Scale Ecommerce

The ability to use social media and content marketing for creating a digital presence is great for any online business owner. E-commerce relies on digital marketing to improve rankings, increase revenues, and showcase brands. Several of our partners are companies looking to improve their e-commerce business and some of the solutions we offer are listed below

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Octopi Digital
AI Marketing Startup - Siraj Raval

Siraj Raval continues to publish engaging YouTube content on AI, Machine Learning, and their applications for various industries. Recently, he posted a video on making an AI startup for lead generation where sales teams can upload their data sheets and a ML model will rate each lead on whether or not they are likely to close in a timely manner. His thoughts on making this was that the current marketplace doesn’t have an efficient AI lead scorer - something that can help sales save time, money, and make better decisions. The current market lacks better lead scores with more updated AI techniques, a simple easy-to-use application, and a better pricing system. We’re posting the video below so you can watch and learn for yourself. Siraj is a great source for anyone interested in learning about AI and computer science. His videos include real world applications and the details that make it happen.

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Octopi Digital
Finding The Right Audience On Facebook

Easily use combinations of behaviors, demographics, and geolocation data to reduce your audience to a defined audience interested in your product, service, or brand. The ability to match ad creative and offers to smaller audiences created using combinations of data - an example would be targeting New Yorker’s with ads with “New York” in it. Allowing your message to be tailored to speak directly to that problem and offer your solution. This is target marketing at its finest!

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Octopi Digital
Automation and AI for Marketing

For the past three months we’ve been working on building a simple SaaS for business owners to manage their digital marketing. In this product we look to offer business owners the ability to automate their digital marketing leverage data from all major channels. When business owners or leaders have the ability to collect valuable data and execute marketing strategies automatically, the overal markets will become more efficient

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Octopi Digital
ETF (SMA and RSI) Trading Strategy: Using R to test new ideas

Signals help us react to these indicators by showing us good times to buy or sell based off the current market data. An example is when the 50-SMA crosses over the 200-SMA, we would consider buying into our positions because of this potential bullish or long signal. This is important to understand - signals do not necessary mean an optimal decision, but for this example, if you take the stance of mean reversion trends, trading the moving averages of securities is based off understanding how the short and long moving averages are moving. When the shorter moving average (i.e. 50-SMA) crosses over the longer moving average (i.e. 200-SMA), the price will drive up its mean or average price.

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The Importance of Offline Marketing

Over the weekend, we attended the Long Island Home Show at Nassau Coliseum for Distinct Building Supply. It was a successful event because it gave us the chance to meet with consumers who are interested in our products and to hear what they have to say. We heard what they wanted, liked, and vice-versa, which allows us to adjust the current strategy to fit the needs of our customers. This opportunity gave us plenty of insights as to the importance of offline marketing when compared to today’s digital online focus.

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Octopi Digital
Quick Note on "Workplace Innovation Report"

In the next few years, we expect to see more apps, software, and tools designed to automate, assist, and create more efficient processes. The trouble comes with how businesses adapt to these new tools. Getting decision makers and employees to adapt to new trends is difficult for many different reasons. It’s important to understand the benefits of leveraging technology — it saves time and money, creates an efficient system that allows more freedom and capabilities for employees, and helps build better processes for customers.

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Octopi Digital
Personalization As The Driving Force For Business Success

For any business owner or decision maker looking to increase his ability to build relationships with customers, increase trust, and the overall conversion rate of their business, read the report and you get a good picture as to what works in digital experience. Engagement through personalization, or what she calls “interactivity”, is the key to success.

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Octopi Digital
Understanding Social Media's Influence on the Supply Chain

“Each generation is exposed to a unique set of events that defines their place in history and shapes their outlook. Over the last 20 years, clearly the most significant change affecting youth is the rise of the computer, the Internet, and other digital technologies. When it comes to the Net Generation, compared with their boomer parents, time online is not time that could have been spent hanging out with their friends, playing soccer, learning the piano…”

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Women's Fashion & E-Commerce

Through research and a small test, we believe there is an opportunity for growth in the Women’s Fashion & Accessories industry in e-commerce. By far it’s considered a fast growing industry on Amazon, which reflects an online acceptability for the category. Our plan is to improve and test our ability to deploy an engaging Shopify store, e-commerce marketing, and quickly build an Amazon 3P seller account for the product line. The ability to import over 2,000 SKUS on Amazon, to drop ship inventory, can be a strategy that pays off with minimized exposure. Join the price war games of Amazon with posting wholesale listings with lower margins for in-demand products is a way to get a simple, passive income flow into Octopi,

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Octopi Digital
Amazon's Focus on 3P Seller Growth

Further along in the article, Kiri Masters of Bobsled Marketing makes a great point in this shift of business, saying “If you have the time and ability to man a third-party seller account, you’ll get more control over inventory, you can send new product launches directly onto Amazon, and then determine pricing. It starts to make more sense, unless you’re only set up to be a wholesale vendor, and a shrinking number of companies are set up that way.”

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Octopi Digital
Understanding Strategic B2B Marketing

Companies desire long term, reliable relationships between one another. It’s fairly simple to understand. Look at Octopi for an example, you’ll see we’ve been putting a complete focus on the relationship we have with our partners — we introduce once, meet a few times, and slowly develop a relationship designed to last a long period of time. It is our strategy to develop a relationship, to understand their needs, to allow them to understand our needs, this is our culture. Even further, this is our belief in B2B Marketing.

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Octopi Digital
Marketplaces and E-Comm Future

B2B, things are exciting for any digital company looking to disrupt an industry that has changed very little for years. Online marketplaces, data, and automation are showing their value more and more to decision makers around the world. This value will continue to increase as more decision makers move towards a digital transformation.

Supply chains are global and are increasingly becoming faster and more efficient. Buyers are becoming more aware of the qualities and prices of the international suppliers, and typically rely on agents or outsourcing. This increases costs for companies and in some cases wastes valuable time and energy.

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Octopi Digital
Penn Station Advertising

On the corner of 34th and 7th Nike owns a massive video ad space . besides an abundance of Colin Kaperneck Ads, they tell the story of Nike. A company driven to represent influential success.

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